Results you can see sooner
While SEO builds visibility over time, an ad can appear within the first few days – useful for launches, seasons or offers.
SERVICES · TICINO
Online advertising in Ticino: Google Ads, Meta Ads and AI
Reach the right people in your area at the moment they look for what you offer, with a budget under control and numbers explained clearly.
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In simple terms
SEA (Search Engine Advertising) means appearing with an ad in Google’s results when someone searches for a service like yours. With Google Ads you generally pay only when someone clicks. Performance Max is a campaign type that uses Google’s automation to show ads across several placements: Search, YouTube, Maps and other websites.
Meta Ads is advertising on Facebook and Instagram: rather than responding to a search, it shows content to people selected by area, interests and age. ROAS (return on ad spend) tells you how many francs of revenue come back for every franc invested – the number that shows whether a campaign is worth it.
Why it matters for an SME in Ticino
Budget focused where you work
You can show ads only in the parts of Ticino you serve, without paying for people outside your area.
Decisions based on data
With proper tracking you know which ads bring calls, enquiries or bookings, and can shift the budget accordingly.
Strategy and budget
We set goals, areas, languages and a sustainable budget, explaining clearly how it will be spent.
Google Ads
We build and manage Search and Performance Max campaigns with carefully chosen keywords and ads.
Meta Ads
We prepare Facebook and Instagram campaigns with content suited to your local audience.
Advertising on AI platforms
Where available, we assess ad placements in AI assistants and AI-powered answer engines.
Conversion tracking
We measure calls, forms and bookings, respecting cookie consent.
Reports you can understand
You receive regular reports on costs, contacts gained and ROAS, explained in plain language.
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How we work
No magic formulas. A simple, shared process built around the reality of your business.
Analysis
We understand what you sell, to whom and where, and review any campaigns already running.
Strategy
We choose platforms, audiences, messages and budget, with agreed measurable goals.
Activation
We set up tracking and campaigns and launch them with close monitoring in the first days.
Measurement
We analyse results, optimise ads and budget, and tell you what is working and what isn’t.
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Practical examples
Typical scenarios for illustration only: not real clients or results achieved.
A shop with a seasonal offer
For example, a sports shop in Locarno might promote the winter season with Meta Ads shown only to people living around Locarno.
A fiduciary practice
For example, an accounting firm in Lugano might run Google Ads on searches like “SME accounting Lugano” during tax-return season.
A restaurant with events
For example, a grotto in the Mendrisiotto might promote a themed evening on Instagram, inviting people to book a table.
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Frequently asked questions
Targeted paid campaigns with a clear budget and measurable results.
There is no single figure for everyone: it depends on your sector, competition and area. After the first consultation we suggest a reasonable starting budget, to be checked and adjusted with real data.
SEO improves visibility in the unpaid results and works over time. SEA uses paid ads to appear immediately for relevant searches. The two often work best together.
Ads can appear within the first few days. Understanding what really pays off, though, takes a few weeks of data, during which we optimise the campaigns. We don’t promise guaranteed results.
We track the actions that matter to you, such as calls, forms or bookings, and calculate cost per contact and ROAS. Our reports explain these numbers simply.
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Other services
Brand creation
Positioning, logo and visual identity that people recognise and remember.
Explore the service →SEO, Local SEO and Social SEO
Get found on Google, on Maps, on social media and in AI answers.
Explore the service →AI chatbots and agents
An assistant that answers, qualifies contacts and books, around the clock.
Explore the service →AI agents and automation
Less repetitive work, more time for customers and decisions.
Explore the service →SERVICES · TICINO
Tell us about your business.
A free first chat, online or at your premises in Ticino, by appointment. We listen, ask questions and tell you honestly where we would start.